Pessoas

Homepage
Pessoas
Maria Teresa Heath

Membros integrados

Maria Teresa Heath

Doutoramento em Business and Management Universidade de Nottingham

teresa.pereiraheath@eeg.uminho.pt

Sobre

Teresa Pereira Heath é professora associada em marketing na Universidade do Minho, Portugal. Foi professora assistente na Nottingham University Business School, University of Nottingham, onde completou anteriormente o seu PhD. A sua investigação e ensino refletem o compromisso da Teresa com uma abordagem transformativa no marketing. A sua investigação centra-se primariamente no consumo, sustentabilidade, marketing crítico e responsible management education. Tem publicações em diversas revistas científicas, incluindo Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, Management Learning, e Journal of Marketing Management. Faz parte do editorial board of the European Journal of Marketing e do Journal of Marketing Management. Faz parte da Education Committee da Academy of Marketing do Reino Unido. Teresa é também Visiting Fellow da University of Nottingham e Fellow da Higher Education Academy.

Áreas de interesse

Sustentabilidade

Ética

Marketing Crítico

Consumo

Publicações

Kelsey, D , Yannopoulou, N , Whittle, A , Heath, T , Golossenko, A , & Soares, A M (2023)

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Marketing Theory, 23(1), 141–162 DOI

Heath, T , & Nixon, E (2021)

Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’

Marketing Theory, 2(3), 351–370 DOI

Tynan, C , & Heath, T (2021)

Teaching Marketing Theory and Critical Thinking

In R Brennan & L Vos (Eds ), Teaching Marketing (pp 55–74 ) Edward Elgar DOI

Branco-Illodo, I , & Heath, T (2020)

The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts

Journal of Business Research, 120, 418–424 DOI

Branco-Illodo, I , Heath, T , & Tynan, C (2020)

“You really shouldn't have!” Coping with failed gift experiences

European Journal of Marketing, 54(4), 857–883 DOI

Davies, I , Oates, C , Tynan, C , Carrigan, M , Casey, K , Heath, T , … Wells, V (2020)

Seeking Sustainable Futures in Marketing and Consumer Research

European Journal of Marketing, 54(11), 2911–2939 DOI

Gallage, H P S , Heath, T , & Tynan, C (2020)

Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages

Journal of Marketing Management, 36(17-18), 1635-1657 DOI

Hutton, M , & Heath, T (2020)

Researching on the edge: emancipatory praxis for social justice

European Journal of Marketing, 54(11), 2697–2721 DOI

Soares, A , Pinho, J C , Heath, T , & Alves, A (2020)

Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions

In A Soares & M G Elmashhara (Eds ), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Hershey, PA: IGI-Global DOI

Heath, T , & McKechnie, S (2019)

Sustainability in Marketing

In C Amaeshi & J Muthury (Eds ), Incorporating Sustainability in Management Education: An Interdisciplinary approach (pp 105–131) Palgrave MacMillan DOI

Heath, T , O’Malley, L , & Tynan, C (2019)

Imagining a different voice: A critical and caring approach to management education

Management Learning, 50(4), 427–448 DOI

Yannopoulou, N , Liu, M J , Bian, X , & Heath, T (2019)

Exploring social change through social media: The case of the Facebook group Indignant Citizens

International Journal of Consumer Studies, 43(4), 348–357 DOI

Gallage, H S , Tynan, C , & Heath, T (2018)

Out‐group peer involvement in youth alcohol consumption

Journal of Consumer Behaviour, 17(1), e42-e51 DOI

Heath, M T , Cluley, R , & O’Malley, L (2017)

Beating, ditching and hiding: consumers’ everyday resistance to marketing

Journal of Marketing Management, 33(15-16), 1281–1303 DOI

Heath, M T , & Heath, M (2016)

Once upon a time there was a consumer…: stories of magic and the magic of stories

Journal of Marketing Management, 32(9-10), 811–826 DOI

Heath, M T , O’Malley, L , Heath, M , & Story, V (2016)

Caring and Conflicted: Mothers’ Ethical Judgments about Consumption

Journal of Business Ethics, 136(2), 237–250 DOI

Heath, M T , Tynan, C , & Ennew, C (2015)

Accounts of self-gift giving: nature, context and emotions

European Journal of Marketing, 49(7/8), 1067–1086 DOI

Heath, M T , & Chatzidakis, A (2012)

'Blame it on marketing': Consumers' views on unsustainable consumption

International Journal of Consumer Studies, 36(6), 656–667 DOI

Heath, M T , & Chatzidakis, A (2012)

The transformative potential of marketing from the consumers' point of view

Journal of Consumer Behaviour, 11(4), 283–291 DOI

Heath, M T , Tynan, C , & Ennew, C T (2011)

Self-gift giving: Understanding consumers and exploring brand messages

Journal of Marketing Communications, 17(2), 127–144 DOI

Heath, M T , & Tynan, C (2010)

Crafting a Research Proposal

Marketing Review, 10(2), 147–168 DOI

Tynan, C , Heath, M T , Ennew, C , Wang, F , & Sun, L (2010)

Self-gift giving in China and the UK: Collectivist versus individualist orientations

Journal of Marketing Management, 26(11-12), 1112–1128 DOI

Heath, M T , & Heath, M (2008)

(Mis)trust in marketing: A reflection on consumers' attitudes and perceptions

Journal of Marketing Management, 24(9-10), 1025–1039 DOI

Mais publicações

Ensino

Ética Empresarial e de Marketing Doutoramento

Introdução ao Marketing Licenciatura

Marketing Licenciatura

Marketing e Sustentabilidade Mestrado

Seminário em Gestão Doutoramento