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  • Full member

Maria Teresa Heath

Ph.D in Business and Management University of Nottingham


Teresa Pereira Heath is an associate professor in marketing at the University of Minho, Portugal. Prior to this, she was assistant professor at the Nottingham University Business School, University of Nottingham, where she had previously completed her PhD. Both her teaching and research reflect Teresa’s commitment to a transformative agenda in marketing scholarship and education. Her publications and research interests focus primarily on consumption, sustainability, critical marketing and responsible management education. She has published widely, including in the Journal of Business Ethics, the Journal of Business Research, the European Journal of Marketing, Management Learning, and the Journal of Marketing Management. She reviews for several journals and is a member of the editorial board of the European Journal of Marketing and the Journal of Marketing Management. She is also a member the Education Committee of the Academy of Marketing, the foremost professional body for marketing academics in the UK. Teresa is also a Visiting Fellow at the University of Nottingham and Fellow of the Higher Education Academy (UK).



Areas of interest

Critical Marketing
Responsible Management Education


Kelsey, D , Yannopoulou, N , Whittle, A , Heath, T , Golossenko, A , & Soares, A M (2023)

The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising

Marketing Theory, 23(1), 141–162 DOI
Heath, T , & Nixon, E (2021)

Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’

Marketing Theory, 2(3), 351–370 DOI
Soares, A , Pinho, J C , Heath, T , & Alves, A (2020)

Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions

In A Soares & M G Elmashhara (Eds ), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Hershey, PA: IGI-Global DOI
Tynan, C , & Heath, T (2021)

Teaching Marketing Theory and Critical Thinking

In R Brennan & L Vos (Eds ), Teaching Marketing (pp 55–74 ) Edward Elgar DOI
Branco-Illodo, I , & Heath, T (2020)

The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts

Journal of Business Research, 120, 418–424 DOI


Ética Empresarial e de Marketing Doutoramento
Introdução ao Marketing Licenciatura
Introdução ao Marketing Licenciatura
Marketing Licenciatura
Marketing e Sustentabilidade Mestrado
Seminário em Gestão Doutoramento