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Maria Teresa Heath

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Maria Teresa Heath

Ph.D in Business and Management University of Nottingham

teresa.pereiraheath@eeg.uminho.pt

About

Teresa Pereira Heath is an associate professor in marketing at the University of Minho, Portugal. Prior to this, she was assistant professor at the Nottingham University Business School, University of Nottingham, where she had previously completed her PhD. Both her teaching and research reflect Teresa’s commitment to a transformative agenda in marketing scholarship and education. Her publications and research interests focus primarily on consumption, sustainability, critical marketing and responsible management education. She has published widely, including in the Journal of Business Ethics, the Journal of Business Research, the European Journal of Marketing, Management Learning, and the Journal of Marketing Management. She reviews for several journals and is a member of the editorial board of the European Journal of Marketing and the Journal of Marketing Management. She is also a member the Education Committee of the Academy of Marketing, the foremost professional body for marketing academics in the UK. Teresa is also a Visiting Fellow at the University of Nottingham and Fellow of the Higher Education Academy (UK).

Areas of interest

Sustainability

Ethics

Critical Marketing

Consumption

Responsible Management Education

Publications

Heath, T , & Nixon, E (2021) Immersive imaginative hedonism: Daydreaming as experiential ‘consumption ’ Marketing Theory, 2(3), 351–370 DOI

Branco-Illodo, I , & Heath, T (2020)

The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts

Journal of Business Research, 120, 418–424 DOI

Hutton, M , & Heath, T (2020)

Researching on the edge: emancipatory praxis for social justice

European Journal of Marketing, 54(11), 2697–2721 DOI

Heath, T , O’Malley, L , & Tynan, C (2019)

Imagining a different voice: A critical and caring approach to management education

Management Learning, 50(4), 427–448 DOI

Heath, T , O’Malley, L , Heath, M , & Story, V (2016)

Caring and Conflicted: Mothers’ Ethical Judgments about Consumption

Journal of Business Ethics, 136(2), 237–250 DOI

Soares, A , Pinho, J C , Heath, T , & Alves, A (2020)

Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions

In A Soares & M G Elmashhara (Eds ), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Hershey, PA: IGI-Global DOI

Tynan, C , & Heath, T (2021)

Teaching Marketing Theory and Critical Thinking

In R Brennan & L Vos (Eds ), Teaching Marketing (pp 55–74 ) Edward Elgar DOI

Branco-Illodo, I , Heath, T , & Tynan, C (2020)

“You really shouldn't have!” Coping with failed gift experiences

European Journal of Marketing, 54(4), 857–883 DOI

Davies, I , Oates, C , Tynan, C , Carrigan, M , Casey, K , Heath, T , … Wells, V (2020)

Seeking Sustainable Futures in Marketing and Consumer Research

European Journal of Marketing, 54(11), 2911–2939 DOI

Gallage, H P S , Heath, T , & Tynan, C

Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages

Journal of Marketing Management DOI

Soares, A , Pinho, J C , Heath, T , & Alves, A (2020)

Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions

In A Soares & M G Elmashhara (Eds ), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Hershey, PA: IGI-Global DOI

Heath, T , & McKechnie, S (2019)

Sustainability in Marketing

In C Amaeshi & J Muthury (Eds ), Incorporating Sustainability in Management Education: An Interdisciplinary approach (pp 105–131) Palgrave MacMillan DOI

Yannopoulou, N , Liu, M J , Bian, X , & Heath, T (2019)

Exploring social change through social media: The case of the Facebook group Indignant Citizens

International Journal of Consumer Studies, 43(4), 348–357 DOI

Gallage, H P S , Tynan, C , & Heath, T (2018)

Out‐group peer involvement in youth alcohol consumption

Journal of Consumer Behaviour, 17(1), e42–e51 DOI

Gallage, S , Heath, T , & Tynan, C (2017)

Sustaining behavioural change: the power of positive emotions

Advances in Consumer Research, 47, 419–422 DOI

Heath, T , Cluley, R , & O’Malley, L (2017)

Beating, ditching and hiding: consumers’ everyday resistance to marketing

Journal of Marketing Management, 33(15-16), 1281–1303 DOI

Heath, T , & Heath, M (2016)

Once upon a time there was a consumer…: stories of magic and the magic of stories

Journal of Marketing Management, 32(9-10), 811–826 DOI

Heath, T , Tynan, C , & Ennew, C (2015)

Accounts of self-gift giving: nature, context and emotions

European Journal of Marketing, 49(7/8), 1067–1086 DOI

Heath, M T P , & Chatzidakis, A (2012)

'Blame it on marketing': Consumers' views on unsustainable consumption

International Journal of Consumer Studies, 36(6), 656–667 DOI

Heath, T P , & Chatzidakis, A (2012)

The transformative potential of marketing from the consumers' point of view

Journal of Consumer Behaviour, 11(4), 283–291 DOI

Heath, M T , Tynan, C , & Ennew, C T (2011)

Self-gift giving: Understanding consumers and exploring brand messages

Journal of Marketing Communications, 17(2), 127–144 DOI

Heath, T , & Tynan, C (2010)

Crafting a Research Proposal

Marketing Review, 10(2), 147–168 DOI

Tynan, C , Heath, M T P , Ennew, C , Wang, F , & Sun, L (2010)

Self-gift giving in China and the UK: Collectivist versus individualist orientations

Journal of Marketing Management, 26(11-12), 1112–1128 DOI

Heath, M T P , & Heath, M (2008)

(Mis)trust in marketing: A reflection on consumers' attitudes and perceptions

Journal of Marketing Management, 24(9-10), 1025–1039 DOI

More publications

Teaching

Ética Empresarial e de Marketing Doutoramento

Introdução ao Marketing Licenciatura

Marketing Licenciatura

Marketing e Sustentabilidade Mestrado

Seminário em Gestão Doutoramento

People

Maria Teresa Heath

About

Areas of interest

Publications

The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts

Researching on the edge: emancipatory praxis for social justice

Imagining a different voice: A critical and caring approach to management education

Caring and Conflicted: Mothers’ Ethical Judgments about Consumption

Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions

Teaching Marketing Theory and Critical Thinking

“You really shouldn't have!” Coping with failed gift experiences

Seeking Sustainable Futures in Marketing and Consumer Research

Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages

Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions

Sustainability in Marketing

Exploring social change through social media: The case of the Facebook group Indignant Citizens

Out‐group peer involvement in youth alcohol consumption

Sustaining behavioural change: the power of positive emotions

Beating, ditching and hiding: consumers’ everyday resistance to marketing

Once upon a time there was a consumer…: stories of magic and the magic of stories

Accounts of self-gift giving: nature, context and emotions

'Blame it on marketing': Consumers' views on unsustainable consumption

The transformative potential of marketing from the consumers' point of view

Self-gift giving: Understanding consumers and exploring brand messages

Crafting a Research Proposal

Self-gift giving in China and the UK: Collectivist versus individualist orientations

(Mis)trust in marketing: A reflection on consumers' attitudes and perceptions

More publications

Teaching

SDG

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