People
- Full member
Maria Teresa Heath
Ph.D in Business and Management University of NottinghamAbout
Areas of interest
Publications
Branco-Illodo, I , Heath, T and Gallage, S (2024)
Using diaries as qualitative data
in Belk, R and Otnes, C (Eds ) 2nd Handbook of Qualitative Research Methods in Marketing, Edward Elgar Press DOI
Heath, T , Moufahim, M , & O’Malley, L (2023)
Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change
Journal of Marketing Management, 39(1-2), 1-7 DOI
Heath, T , Gallage, S , Chatzidakis, A , & Hutton, M (2024)
Dilemmas of Care (Re) Allocation: Care and Consumption in Pandemic Times
Journal of Business Ethics, 1-21 DOI
Heath, T , & Tynan, C (2023)
“We want your soul”: re-imagining marketing education through the arts
European Journal of Marketing, 57(10), 2808-2837 DOI
Branco-Illodo, I , Heath, T , & Tynan, C (2023)
Gifts to whom? Towards a network view of gift receivers
European Journal of Marketing, 57(10), 2860-2892 DOI
Kelsey, D , Yannopoulou, N , Whittle, A , Heath, T , Golossenko, A , & Soares, A M (2023)
The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising
Marketing Theory, 23(1), 141–162 DOI
Moufahim, M , Heath, T , O’Malley, L , Casey, K , Denegri-Knott, J , Kuruoglu, A , & Pradhan, A (2023)
Teaching note–Critical pedagogies: practical examples from the marketing classroom
Journal of Marketing Management, 39(1-2), 149-165 DOI
Heath, T , & Nixon, E (2021)
Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’
Marketing Theory, 2(3), 351–370 DOI
Soares, A M , Pinho, J C , Heath, T , & Alves, A (2021)
Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions
In I R M Association (Ed ), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp 764–780) Hershey, PA: IGI Global DOI
Tynan, C , & Heath, T (2021)
Teaching Marketing Theory and Critical Thinking
In R Brennan & L Vos (Eds ), Teaching Marketing (pp 55–74 ) Edward Elgar DOI
Branco-Illodo, I , & Heath, T (2020)
The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts
Journal of Business Research, 120, 418–424 DOI
Branco-Illodo, I , Heath, T , & Tynan, C (2020)
“You really shouldn't have!” Coping with failed gift experiences
European Journal of Marketing, 54(4), 857–883 DOI
Davies, I , Oates, C , Tynan, C , Carrigan, M , Casey, K , Heath, T , … Wells, V (2020)
Seeking Sustainable Futures in Marketing and Consumer Research
European Journal of Marketing, 54(11), 2911–2939 DOI
Gallage, H P S , Heath, T , & Tynan, C (2020)
Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages
Journal of Marketing Management, 36(17-18), 1635-1657 DOI
Hutton, M , & Heath, T (2020)
Researching on the edge: emancipatory praxis for social justice
European Journal of Marketing, 54(11), 2697–2721 DOI
Yannopoulou, N , Liu, M J , Bian, X , & Heath, T (2019)
Exploring social change through social media: The case of the Facebook group Indignant Citizens
International Journal of Consumer Studies, 43(4), 348–357 DOI
Heath, T , & McKechnie, S (2019)
Sustainability in Marketing
In C Amaeshi & J Muthury (Eds ), Incorporating Sustainability in Management Education: An Interdisciplinary approach (pp 105–131) Palgrave MacMillan DOI
Heath, T , O’Malley, L , & Tynan, C (2019)
Imagining a different voice: A critical and caring approach to management education
Management Learning, 50(4), 427–448 DOI
Yannopoulou, N , Liu, M J , Bian, X , & Heath, T (2019)
Exploring social change through social media: The case of the Facebook group Indignant Citizens
International Journal of Consumer Studies, 43(4), 348–357 DOI
Gallage, H S , Tynan, C , & Heath, T (2018) Out‐group peer involvement in youth alcohol consumption Journal of Consumer Behaviour, 17(1), e42-e51
DOI
Heath, M T , Cluley, R , & O’Malley, L (2017)
Beating, ditching and hiding: consumers’ everyday resistance to marketing
Journal of Marketing Management, 33(15-16), 1281–1303 DOI
Heath, M T , & Heath, M (2016)
Once upon a time there was a consumer…: stories of magic and the magic of stories
Journal of Marketing Management, 32(9-10), 811–826 DOI
Heath, M T , O’Malley, L , Heath, M , & Story, V (2016)
Caring and Conflicted: Mothers’ Ethical Judgments about Consumption
Journal of Business Ethics, 136(2), 237–250 DOI
Heath, M T , Tynan, C , & Ennew, C (2015)
Accounts of self-gift giving: nature, context and emotions
European Journal of Marketing, 49(7/8), 1067–1086 DOI
Heath, M T , & Chatzidakis, A (2012)
'Blame it on marketing': Consumers' views on unsustainable consumption
International Journal of Consumer Studies, 36(6), 656–667 DOI
Branco-Illodo, I , Heath, T , & Tynan, C (2017)
Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract
In Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp 851-852) Springer International Publishing DOI
Heath, M T , Tynan, C , & Ennew, C T (2011)
Self-gift giving: Understanding consumers and exploring brand messages
Journal of Marketing Communications, 17(2), 127–144 DOI
Heath, M T , & Tynan, C (2010)
Crafting a Research Proposal
Marketing Review, 10(2), 147–168 DOI
Branco-Illodo, I , Heath, T , & Tynan, C (2016)
Complexity of Dyadic Gift-Giving Forms: A New Framework
In Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (pp 157-158) Springer International Publishing DOI
Heath, M T , & Heath, M (2008)
(Mis)trust in marketing: A reflection on consumers' attitudes and perceptions
Journal of Marketing Management, 24(9-10), 1025–1039 DOITeaching
Ética Empresarial e de Marketing
Doutoramento
Introdução ao Marketing
Licenciatura
Introdução ao Marketing
Licenciatura
Marketing
Licenciatura
Marketing e Sustentabilidade
Mestrado
Seminário em Gestão
Doutoramento
SDG
