People
- Full member
Maria Teresa Heath
Ph.D in Business and Management University of NottinghamAbout
Areas of interest
Publications
Kelsey, D , Yannopoulou, N , Whittle, A , Heath, T , Golossenko, A , & Soares, A M (2023)
The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising
Marketing Theory, 23(1), 141–162 DOI
Heath, T , & Nixon, E (2021)
Immersive imaginative hedonism: Daydreaming as experiential ‘consumption’
Marketing Theory, 2(3), 351–370 DOI
Soares, A , Pinho, J C , Heath, T , & Alves, A (2020)
Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions
In A Soares & M G Elmashhara (Eds ), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior Hershey, PA: IGI-Global DOI
Tynan, C , & Heath, T (2021)
Teaching Marketing Theory and Critical Thinking
In R Brennan & L Vos (Eds ), Teaching Marketing (pp 55–74 ) Edward Elgar DOI
Branco-Illodo, I , & Heath, T (2020)
The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts
Journal of Business Research, 120, 418–424 DOITeaching
Ética Empresarial e de Marketing
Doutoramento
Introdução ao Marketing
Licenciatura
Introdução ao Marketing
Licenciatura
Marketing
Licenciatura
Marketing e Sustentabilidade
Mestrado
Seminário em Gestão
Doutoramento