Logotipo NIPE


  • Full member

José Carlos Pinho

Ph.D in Industrial and Business Studies University of Warwick


José Carlos Pinho counts a vast number of publications in peer reviewed journals including International Journal of Project Management, Journal of World Business, International Marketing Review, European Journal of Marketing, International Journal of Tourism Research, International Journal of Consumer Studies, among others. He has also been actively involved in a number of International Projects and published in a number of International Conference Proceedings.



Areas of interest

Internationalization in SMEs
Institutional and International Entrepreneurship
U-I relationships
Dynamic capabilities and Social Networks


Sá, E , Farhangmehr, M , Pinho, J C , & Dibb, S (2022)

Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach

Journal of Research in Marketing and Entrepreneurship DOI
Soares, A M , Pinho, J C , & Alves, A (2022)

Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference?

Journal of Creative Communications DOI
Baptista, N , Pinho, J C , & Alves, H (2022)

Social Marketing and Online Social Support Structure in Contexts of Treatment Uncertainty

Journal of Nonprofit and Public Sector Marketing, 34(3), 311-350 DOI
Baptista, N , Alves, H , & Pinho, J C (2022)

Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health

Journal of Nonprofit and Public Sector Marketing, 34(1), 1–35 DOI
Páez, L C C , Pinho, J C , & Prange, C (2022)

Dynamic capabilities configurations: the firm lifecycle and the interplay of DC dimensions

International Journal of Entrepreneurial Behavior & Research DOI


O efeito sinérgico da gestão da qualidade e orientação para o mercado no desempenho organizacional do sector da Saúde: O caso Português

Funding: Fundação para a Ciência e Tecnologia

Duration: 2007-07-28 - 2011-04-27