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  • Full member

Vasco Eiriz

Ph.D in Management University of Manchester


Vasco Eiriz is professor at the University of Minho, School of Economics and Management, Department of Management and NIPE. He was Vice-President of the School of Economics and Management, Director of the Management Department. He was also Director of several study cycles (Bachelor in Management, Bachelor in Marketing, Master in Marketing and Strategy) and member of several other steering committees and work teams. Before joining the University of Minho he was an auditor and business consultant in the Lisbon office of KMPG Portugal.



Areas of interest

Strategy and entrepreneurship; firm creation; growth and firms’ dynamics
Business models and innovation
Strategy in SME networks
Relationship marketing and networks in business and consumer markets


Figueiredo, J , & Eiriz, V (2021)

Fragrances' luxury brand extension: consumer behaviour and influences

EuroMed Journal of Business, 16(2), 241–258 DOI
Areias, J S , & Eiriz, V (2020)

Inter-organizational projects and competitiveness in industrial networks in the textile and clothing industry

Journal of Modern Project Management, 7(4), 98–119 DOI
Eiriz, V (2020)

Spatial proximity and SME strategy in local networks

Journal of Business and Industrial Marketing, 35(2), 338–348 DOI
Eiriz, V , Barbosa, N , & Ferreira, V (2019)

Impacts of Technology Adoption by Small Independent Food Retailers

Journal of Small Business Management, 57(4), 1485–1505 DOI
Eiriz, V , & Wilson, D (2006)

Research in relationship marketing: antecedents, traditions and integration

European Journal of Marketing, 40(3/4), 275–291 DOI


Dinâmica de Inovação, Estratégia Empresarial e Interacções

Funding: Fundação para a Ciência e a Tecnologia

Duration: 2010-04-15 - 2013-10-14


Criação de Negócios Licenciatura
Empreendedorismo Mestrado
Estratégia e Competitividade Mestrado
Estratégia Empresarial Mestrado
Estratégia Empresarial Mestrado
Gestão Estratégica Empresarial Mestrado
Projeto de Marketing Licenciatura