Logotipo NIPE


  • Full member

Cláudia Simões

Ph.D in Industrial and Business Studies University of Warwick


da Silveira, C , & Simões, C (2022)

Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective

In The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOI
Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

The International Journal of Human Resource Management, 31(21), 2737–2760 DOI
Siebert, A , Gopaldas, A , Lindridge, A , & Simões, C (2020)

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Journal of Marketing, 84(4), 45–66 DOI
dos Santos, M J , Perin, M G , Simões, C , & Sampaio, C H (2020)

Customer orientation and financial performance relationship: The mediating role of innovative capability

Gestao e Producao, 27(4) DOI
Pereira, O , & Simões, C (2022)

Co-creating CSR Value Between Firms and Employees: An Abstract

In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOI
Nobre, H , & Simões, C (2019)

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Journal of Business Research, 102, 328–338 DOI


Funding: Universidade do Minho

Duration: 2018-02-02 - 2020-03-31


Marketing de Serviços Doutoramento
Projecto de Tese Doutoramento