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Cláudia Simões

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Cláudia Simões

Ph.D in Industrial and Business Studies University of Warwick

csimoes@eeg.uminho.pt

Campus de Gualtar - Edificio 8 - 3.08

ORCID

Publications

da Silveira, C , & Simões, C (2022)

Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective

In The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOI

Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

The International Journal of Human Resource Management, 31(21), 2737–2760 DOI

Siebert, A , Gopaldas, A , Lindridge, A , & Simões, C (2020)

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Journal of Marketing, 84(4), 45–66 DOI

dos Santos, M J , Perin, M G , Simões, C , & Sampaio, C H (2020)

Customer orientation and financial performance relationship: The mediating role of innovative capability

Gestao e Producao, 27(4) DOI

Pereira, O , & Simões, C (2022)

Co-creating CSR Value Between Firms and Employees: An Abstract

In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOI

Nobre, H , & Simões, C (2019)

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Journal of Business Research, 102, 328–338 DOI

Sarmento, M , & Simões, C (2019)

Trade fairs as engagement platforms: the interplay between physical and virtual touch points

European Journal of Marketing, 53(9), 1782–1807 DOI

Simões, C , Stancu, A , & Grigore, G (2022)

Corporate Responsibility, Sustainability and Markets

Palgrave MacMillan DOI

Simões, C , Stancu, A , & Grigore, G (2022)

Perspectives on Corporate Responsibility, Sustainability and Markets

In C Simões, A Stancu, & G Grigore (Eds ), Palgrave Studies in Governance, Leadership and Responsibility (pp 1–5) Cham Switzerland: Palgrave MacMillan DOI

Simões, C (2019)

Organizational culture in higher education branding: Branding the core values and beliefs

In B Nguyen, T C Melewar, & J Hemsley-Brown (Eds ), Strategic Brand Management in Higher Education (1st ed , p 17) London: Routledge DOI

Sarmento, M , & Simões, C (2018)

The evolving role of trade fairs in business: A systematic literature review and a research agenda

Industrial Marketing Management, 73, 154–170 DOI

Simões, C (2018)

Corporate Identity and Branding

In M Saren (Ed ), Marketing Graffiti – The Writing on the Wall (2nd ed , pp 242–255) Routledge DOI

Simões, C , & Sebastiani, R (2017)

The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry

Business Ethics Quarterly, 27(3), 423–453 DOI

Sousa, B , Casais, B , Malheiro, A , & Simões, C (2017)

A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago

Revista De Turismo e Desenvolvimento, (27/28), 789–800 DOI

Sarmento, M L , Farhangmehr, M , & Simões, C (2015)

A relationship marketing perspective to trade fairs: Insights from participants

Journal of Business and Industrial Marketing, 30(5), 584–593 DOI

Sarmento, M , Farhangmehr, M , & Simões, C (2015)

Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?

Journal of Convention and Event Tourism, 16(4), 273–297 DOI

Sarmento, M , Simões, C , & Farhangmehr, M (2015)

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Industrial Marketing Management, 44, 131–141 DOI

Soares, A , & Simões, C (2015)

Applying to Higher Education: The Role of Information Sources

In C L Campbell (Ed ), Marketing in Transition: Scarcity, Globalism, & Sustainability (pp 312–317) L A : Springer International Publishing DOI

Dibb, S , Simões, C , & Wensley, R (2014)

Establishing the scope of marketing practice: Insights from practitioners

European Journal of Marketing, 48(1), 380–404 DOI

Sarmento, M , Simões, C M N , & Farhangmehr, M (2014)

B2B interactions at trade fairs and relationship quality: A conceptual approach

Advances in Business Marketing and Purchasing, 21, 167–189 DOI

Sarmento, M , Simões, C , & Farhangmehr, M (2014)

B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

In A G Woodside, H M Pattinson, & R Marshall (Eds ), Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Primeira , Vol 21, pp 167–189) UK: Emerald DOI

Lages, C R , Simões, C M N , Fisk, R P , & Kunz, W H (2013)

Knowledge dissemination in the global service marketing community

Managing Service Quality, 23(4), 272–290 DOI

da Silveira, C , Lages, C , & Simões, C (2013)

Reconceptualizing brand identity in a dynamic environment

Journal of Business Research, 66(1), 28–36 DOI

Perin, M G , Sampaio, C H , Simões, C M N , & de Pólvora, R P (2012)

Modeling antecedents of student loyalty in higher education

Journal of Marketing for Higher Education, 22(1), 101–116 DOI

Sampaio, C H , Perin, M G , Simões, C M N , & Kleinowski, H (2012)

Students' trust, value and loyalty: Evidence from higher education in Brazil

Journal of Marketing for Higher Education, 22(1), 83–100 DOI

Simões, C , & Mason, K J (2012)

Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity

European Journal of Marketing, 46(5), 684–711 DOI

Sampaio, C H , Simões, C , Perin, M G , & Almeida, A (2011)

Marketing metrics: Insights from Brazilian managers

Industrial Marketing Management, 40(1), 8–16 DOI

Simões, C M N , & Soares, A M (2010)

Applying to higher education: Information sources and choice factors

Studies in Higher Education, 35(4), 371–389 DOI

Sousa, B , & Simões, C (2010)

Comportamento e Perfil do Consumidor de Turismo de Nichos

Tékhne - Review of Applied Management Studies, VIII(14), 137–146 DOI

Simões, C (2008)

Establishing Main Vectors for Urban Product Positioning

Revista De Turismo e Desenvolvimento, 9, 78–90 DOI

Melewar, T C , Bassett, K , & Simões, C (2006)

The role of communication and visual identity in modern organisations

Corporate Communications, 11(2), 138–147 DOI

Parente, L , Simões, C , & Pinho, J C (2006)

A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida

Revista Portuguesa De Marketing, 18(1), 11–21 DOI

Pereira, V , Bessa, F , & Simões, C (2005)

O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração

Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146 DOI

Simões, C , Dibb, S , & Fisk, R P (2005)

Managing corporate identity: An internal perspective

Journal of the Academy of Marketing Science, 33(2), 153–168 DOI

Farhangmehr, M , & Simões, C (1999)

Factors affecting hotel industry development in Portugal

Journal of Hospitality Marketing and Management, 6(1), 23–46 DOI

More publications

Projects

Funding: Universidade do Minho

Duration: 2018-02-02 - 2020-03-31

Researchers and Team

Lead Researcher

Team

Joaquim Silva
Marco Escadas
Cláudia Simões
Júlia Maria Simões Dias Barata de Tovar Ayres de Campos
Luciana Peixoto
Anabela Tereso
Isabel Aguiar Pinto Mina
Filomena Maria de Oliveira Soares
Cacilda Moura
Cristina Alexandra Aguiar
Maria Antónia Forjaz
Maria Paula Trigueiros Cunha
Sílvia Araújo
Rui Oliveira

Teaching

Marketing de Serviços Doutoramento

Projecto de Tese Doutoramento