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Cláudia Simões
Ph.D in Industrial and Business Studies University of WarwickPublications
Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective
In The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOIUnderstanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees
The International Journal of Human Resource Management, 31(21), 2737–2760 DOICustomer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Journal of Marketing, 84(4), 45–66 DOICustomer orientation and financial performance relationship: The mediating role of innovative capability
Gestao e Producao, 27(4) DOICo-creating CSR Value Between Firms and Employees: An Abstract
In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOINewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships
Journal of Business Research, 102, 328–338 DOIProjects
Funding: Universidade do Minho
Duration: 2018-02-02 - 2020-03-31