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Cláudia Simões

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Cláudia Simões

Ph.D in Industrial and Business Studies University of Warwick

csimoes@eeg.uminho.pt

Campus de Gualtar - Edificio 8 - 3.08

ORCID

About

Cláudia Simões is a Professor of Management (Marketing and Strategy area) and Dean of the School of Economics and Management at the University of Minho. She holds a PhD in Industrial and Business Studies from the University of Warwick, UK. Her research interests are primarily in strategic marketing , corporate marketing, service management and customer experience. She has published in journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research and others. Her research has been distinguished with the 2020 Shelby D. Hunt/Harold H. Maynard Award (American Marketing Foundation) and in several academic events. Cláudia is Associate Editor of the European Journal of Marketing and editorial board member of the Journal of Services Marketing, Journal of Marketing Communications, and Journal of Marketing Trends. She has participated in various managerial meetings/projects and presented at managerial events/workshops. Some of these works involved institutions, such as, AICEP Portugal Global – Trade & Investment Agency; Eixo Atlântico do Noroeste Peninsular; Braga Trade Association (Portugal) and Advanced Institute of Management (UK). She is a non-executive Board member of InvestBraga and the President of the Board of Trustees of Bracara Augusta Foundation.

Publications

Simões, C , Stancu, A , & Grigore, G (2022)

Corporate Responsibility, Sustainability and Markets

Palgrave MacMillan DOI

da Silveira, C , & Simões, C (2022)

Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective

In Iglesias, O , Ind, N & Schultz , M (Eds ) The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOI

Pereira, O , & Simões, C (2022)

Co-creating CSR Value Between Firms and Employees: An Abstract

In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOI

Simões, C , Stancu, A , & Grigore, G (2022)

Perspectives on Corporate Responsibility, Sustainability and Markets

In C Simões, A Stancu, & G Grigore (Eds ), Palgrave Studies in Governance, Leadership and Responsibility (pp 1–5) Cham Switzerland: Palgrave MacMillan DOI

Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

The International Journal of Human Resource Management, 31(21), 2737–2760 DOI

Siebert, A , Gopaldas, A , Lindridge, A , & Simões, C (2020)

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Journal of Marketing, 84(4), 45–66 DOI

dos Santos, M J , Perin, M G , Simões, C , & Sampaio, C H (2020)

Customer orientation and financial performance relationship: The mediating role of innovative capability

Gestao e Producao, 27(4) DOI

Sarmento, M , & Simões, C (2019)

Trade fairs as engagement platforms: the interplay between physical and virtual touch points

European Journal of Marketing, 53(9), 1782–1807 DOI

Nobre, H , & Simões, C (2019)

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Journal of Business Research, 102, 328–338 DOI

Simões, C (2019)

Organizational culture in higher education branding: Branding the core values and beliefs

In B Nguyen, T C Melewar, & J Hemsley-Brown (Eds ), Strategic Brand Management in Higher Education (1st ed , p 17) London: Routledge DOI

Simões, C (2018)

Corporate Identity and Branding

In M Saren (Ed ), Marketing Graffiti – The Writing on the Wall (2nd ed , pp 242–255) Routledge DOI

Sarmento, M , & Simões, C (2018)

The evolving role of trade fairs in business: A systematic literature review and a research agenda

Industrial Marketing Management, 73, 154–170 DOI

Simões, C , & Sebastiani, R (2017)

The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry

Business Ethics Quarterly, 27(3), 423–453 DOI

Sousa, B , Casais, B , Malheiro, A , & Simões, C (2017)

A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago

Revista Turismo & Desenvolvimento, 1(27/28), 789-800 DOI

Sarmento, M L , Farhangmehr, M , & Simões, C (2015)

Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?

Journal of Convention and Event Tourism, 16(4), 273–297 DOI

Sarmento, M L , Simões, C , & Farhangmehr, M (2015)

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Industrial Marketing Management, 44, 131–141 DOI

Soares, A M , Simões, C (2015)

Applying to Higher Education: The Role of Information Sources

In: Campbell, C (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability (pp 312-317) Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, Cham DOI

Dibb, S , Simões, C , & Wensley, R (2014)

Establishing the scope of marketing practice: Insights from practitioners

European Journal of Marketing, 48(1/2), 380-404 DOI

Sarmento, M , Simões, C , & Farhangmehr, M (2014)

B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

In Field Guide to Case Study Research in Business-to-business Marketing and Purchasing, (pp 167-189) Advances in Business Marketing and Purchasing, Vol 21 Emerald Group Publishing Limited, Bingley DOI

Lages, C R , Simões, C , Fisk, R P , & Kunz, W H (2013)

Knowledge dissemination in the global service marketing community

Managing Service Quality, 23(4), 272–290 DOI

da Silveira, C , Lages, C , & Simões, C (2013)

Reconceptualizing brand identity in a dynamic environment

Journal of Business Research, 66(1), 28–36 DOI

Perin, M G , Sampaio, C H , Simões, C , & de Pólvora, R P (2012)

Modeling antecedents of student loyalty in higher education

Journal of Marketing for Higher Education, 22(1), 101–116 DOI

Sampaio, C H , Perin, M G , Simões, C M N , & Kleinowski, H (2012)

Students' trust, value and loyalty: Evidence from higher education in Brazil

Journal of Marketing for Higher Education, 22(1), 83–100 DOI

Simões, C , & Mason, K J (2012)

Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity

European Journal of Marketing, 46(5), 684–711 DOI

Sampaio, C H , Simões, C , Perin, M G , & Almeida, A (2011)

Marketing metrics: Insights from Brazilian managers

Industrial Marketing Management, 40(1), 8–16 DOI

Simões, C M N , & Soares, A M (2010)

Applying to higher education: Information sources and choice factors

Studies in Higher Education, 35(4), 371–389 DOI

Sousa, B , & Simões, C (2010)

Comportamento e Perfil do Consumidor de Turismo de Nichos

Tékhne - Review of Applied Management Studies, VIII(14), 137–146 DOI

Simões, C (2008)

Establishing Main Vectors for Urban Product Positioning

Revista De Turismo e Desenvolvimento, 9, 78–90 DOI

Melewar, T C , Bassett, K , & Simões, C (2006)

The role of communication and visual identity in modern organisations

Corporate Communications: An International Journal, 11(2), 138–147 DOI

Parente, L , Simões, C , & Pinho, J C (2006)

A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida

Revista Portuguesa De Marketing, 18(1), 11–21 DOI

Pereira, V , Bessa, F , & Simões, C (2005)

O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração

Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146 DOI

Simões, C , Dibb, S , & Fisk, R P (2005)

Managing corporate identity: An internal perspective

Journal of the Academy of Marketing Science, 33(2), 153–168 DOI

Farhangmehr, M , & Simões, C (1999)

Factors affecting hotel industry development in Portugal

Journal of Hospitality Marketing and Management, 6(1), 23–46 DOI

More publications

Projects

Boas práticas de governo do sector fundacional

Funding: Centro Português de Fundações

Duration: 2021-06-26 - 2021-11-26

Researchers and Team

Lead Researcher

Lúcia Lima Rodrigues

Team

Cláudia Simões
Paulo Mourão
Isabel Macedo

O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem

Funding: Universidade do Minho

Duration: 2018-02-02 - 2020-03-31

Researchers and Team

Team

Joaquim Silva
Marco Escadas
Cláudia Simões
Júlia Maria Simões Dias Barata de Tovar Ayres de Campos
Luciana Peixoto
Anabela Tereso
Isabel Aguiar Pinto Mina
Filomena Maria de Oliveira Soares
Cacilda Moura
Cristina Alexandra Aguiar
Maria Antónia Forjaz
Maria Paula Trigueiros Cunha
Sílvia Araújo
Rui Oliveira

Teaching

Marketing de Serviços Doutoramento

Projecto de Tese Doutoramento

People

Cláudia Simões

Campus de Gualtar - Edificio 8 - 3.08

About

Publications

Corporate Responsibility, Sustainability and Markets

Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective

Co-creating CSR Value Between Firms and Employees: An Abstract

Perspectives on Corporate Responsibility, Sustainability and Markets

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Customer orientation and financial performance relationship: The mediating role of innovative capability

Trade fairs as engagement platforms: the interplay between physical and virtual touch points

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Organizational culture in higher education branding: Branding the core values and beliefs

Corporate Identity and Branding

The evolving role of trade fairs in business: A systematic literature review and a research agenda

The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry

A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago

Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Applying to Higher Education: The Role of Information Sources

Establishing the scope of marketing practice: Insights from practitioners

B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

Knowledge dissemination in the global service marketing community

Reconceptualizing brand identity in a dynamic environment

Modeling antecedents of student loyalty in higher education

Students' trust, value and loyalty: Evidence from higher education in Brazil

Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity

Marketing metrics: Insights from Brazilian managers

Applying to higher education: Information sources and choice factors

Comportamento e Perfil do Consumidor de Turismo de Nichos

Establishing Main Vectors for Urban Product Positioning

The role of communication and visual identity in modern organisations

A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida

O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração

Managing corporate identity: An internal perspective

Factors affecting hotel industry development in Portugal

More publications

Projects

Boas práticas de governo do sector fundacional

Researchers and Team

Lead Researcher

Team

O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem

Researchers and Team

Team

Teaching

SDG

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