Pessoas
- Colaboradores
Cláudia Simões
Doutoramento em Estudos Industriais e Empresariais Universidade de WarwickSobre
Publicações
From organizational ambidexterity to organizational performance: The mediating role of value co-creation
Industrial Marketing Management, 118, 175-188 DOIDeterminants of consumers’ intention to visit green hotels: Combining psychological and contextual factors
Journal of Vacation Marketing DOIRethinking the brand concept: New brand orientation
Corporate Communications: An International Journal, 6(4), 217-224 DOICorporate Responsibility, Sustainability and Markets
Palgrave MacMillan DOIReconceptualizing Corporate Brand Identity from a Co-Creational Perspective
In Iglesias, O , Ind, N & Schultz , M (Eds ) The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOICo-creating CSR Value Between Firms and Employees: An Abstract
In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOIPerspectives on Corporate Responsibility, Sustainability and Markets
In C Simões, A Stancu, & G Grigore (Eds ), Palgrave Studies in Governance, Leadership and Responsibility (pp 1–5) Cham Switzerland: Palgrave MacMillan DOIUnderstanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees
The International Journal of Human Resource Management, 31(21), 2737–2760 DOICustomer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Journal of Marketing, 84(4), 45–66 DOICustomer orientation and financial performance relationship: The mediating role of innovative capability
Gestao e Producao, 27(4) DOITrade fairs as engagement platforms: the interplay between physical and virtual touch points
European Journal of Marketing, 53(9), 1782–1807 DOINewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships
Journal of Business Research, 102, 328–338 DOIOrganizational culture in higher education branding: Branding the core values and beliefs
In B Nguyen, T C Melewar, & J Hemsley-Brown (Eds ), Strategic Brand Management in Higher Education (1st ed , p 17) London: Routledge DOICorporate Identity and Branding
In M Saren (Ed ), Marketing Graffiti – The Writing on the Wall (2nd ed , pp 242–255) Routledge DOIThe evolving role of trade fairs in business: A systematic literature review and a research agenda
Industrial Marketing Management, 73, 154–170 DOIThe Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry
Business Ethics Quarterly, 27(3), 423–453 DOIA experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago
Revista Turismo & Desenvolvimento, 1(27/28), 789-800 DOIParticipating in Business-to-Business Trade Fairs: Does the Buying Function Matter?
Journal of Convention and Event Tourism, 16(4), 273–297 DOIApplying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes
Industrial Marketing Management, 44, 131–141 DOIApplying to Higher Education: The Role of Information Sources
In: Campbell, C (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability (pp 312-317) Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, Cham DOIEstablishing the scope of marketing practice: Insights from practitioners
European Journal of Marketing, 48(1/2), 380-404 DOIB2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach
In Field Guide to Case Study Research in Business-to-business Marketing and Purchasing, (pp 167-189) Advances in Business Marketing and Purchasing, Vol 21 Emerald Group Publishing Limited, Bingley DOIKnowledge dissemination in the global service marketing community
Managing Service Quality, 23(4), 272–290 DOIReconceptualizing brand identity in a dynamic environment
Journal of Business Research, 66(1), 28–36 DOIModeling antecedents of student loyalty in higher education
Journal of Marketing for Higher Education, 22(1), 101–116 DOIStudents' trust, value and loyalty: Evidence from higher education in Brazil
Journal of Marketing for Higher Education, 22(1), 83–100 DOIInforming a new business-to-business relationship: Corporate identity and the emergence of a relationship identity
European Journal of Marketing, 46(5), 684–711 DOIMarketing metrics: Insights from Brazilian managers
Industrial Marketing Management, 40(1), 8–16 DOIApplying to higher education: Information sources and choice factors
Studies in Higher Education, 35(4), 371–389 DOIComportamento e Perfil do Consumidor de Turismo de Nichos
Tékhne - Review of Applied Management Studies, VIII(14), 137–146 DOIEstablishing Main Vectors for Urban Product Positioning
Revista De Turismo e Desenvolvimento, 9, 78–90 DOIThe role of communication and visual identity in modern organisations
Corporate Communications: An International Journal, 11(2), 138–147 DOIA Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida
Revista Portuguesa De Marketing, 18(1), 11–21 DOIO turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração
Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146 DOIManaging corporate identity: An internal perspective
Journal of the Academy of Marketing Science, 33(2), 153–168 DOIFactors affecting hotel industry development in Portugal
Journal of Hospitality Marketing and Management, 6(1), 23–46 DOIProjectos
Governance best practices in the Foundational Sector
Financiamento: Centro Português de Fundações
Duração: 2021-06-26 - 2021-11-26
O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem
Financiamento: Universidade do Minho
Duração: 2018-02-02 - 2020-03-31
Ensino
ODS
