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Cláudia Simões

Membros integrados

Cláudia Simões

Doutoramento em Estudos Industriais e Empresariais Universidade de Warwick

csimoes@eeg.uminho.pt

Campus de Gualtar - Edificio 8 - 3.08

ORCID

Sobre

Cláudia Simões é Professora Catedrática de Gestão (área de Marketing e Estratégia) e Presidente da Escola de Economia e Gestão da Universidade do Minho. É doutorada em Estudos Industriais e Empresariais pela Universidade de Warwick, Reino Unido. Os seus interesses de investigação centram-se, sobretudo, no marketing estratégico, marketing empresarial, gestão de serviços e experiência do cliente. Publicou em revistas como o Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research e outras. A sua investigação foi distinguida com o prémio Shelby D. Hunt/Harold H. Maynard 2020 (American Marketing Foundation) e em diversos eventos académicos. É editora associada do European Journal of Marketing e membro do conselho editorial do Journal of Services Marketing, Journal of Marketing Communications e Journal of Marketing Trends. Participou em vários encontros/projetos de gestão e apresentou em eventos/workshops de gestão. Alguns destes trabalhos envolveram instituições, tais como, AICEP Portugal Global – Agência para o Investimento e Comércio Externo de Portugal; Eixo Atlântico do Noroeste Peninsular; Associação Comercial de Braga (Portugal) e Advanced Institute of Management (Reino Unido). É membro não executivo do Conselho de Administração da InvestBraga e Presidente do Conselho de Curadores da Fundação Bracara Augusta.

Publicações

Simões, C , Stancu, A , & Grigore, G (2022)

Corporate Responsibility, Sustainability and Markets

Palgrave MacMillan DOI

da Silveira, C , & Simões, C (2022)

Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective

In Iglesias, O , Ind, N & Schultz , M (Eds ) The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOI

Pereira, O , & Simões, C (2022)

Co-creating CSR Value Between Firms and Employees: An Abstract

In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOI

Simões, C , Stancu, A , & Grigore, G (2022)

Perspectives on Corporate Responsibility, Sustainability and Markets

In C Simões, A Stancu, & G Grigore (Eds ), Palgrave Studies in Governance, Leadership and Responsibility (pp 1–5) Cham Switzerland: Palgrave MacMillan DOI

Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

The International Journal of Human Resource Management, 31(21), 2737–2760 DOI

Siebert, A , Gopaldas, A , Lindridge, A , & Simões, C (2020)

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Journal of Marketing, 84(4), 45–66 DOI

dos Santos, M J , Perin, M G , Simões, C , & Sampaio, C H (2020)

Customer orientation and financial performance relationship: The mediating role of innovative capability

Gestao e Producao, 27(4) DOI

Sarmento, M , & Simões, C (2019)

Trade fairs as engagement platforms: the interplay between physical and virtual touch points

European Journal of Marketing, 53(9), 1782–1807 DOI

Nobre, H , & Simões, C (2019)

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Journal of Business Research, 102, 328–338 DOI

Simões, C (2019)

Organizational culture in higher education branding: Branding the core values and beliefs

In B Nguyen, T C Melewar, & J Hemsley-Brown (Eds ), Strategic Brand Management in Higher Education (1st ed , p 17) London: Routledge DOI

Simões, C (2018)

Corporate Identity and Branding

In M Saren (Ed ), Marketing Graffiti – The Writing on the Wall (2nd ed , pp 242–255) Routledge DOI

Sarmento, M , & Simões, C (2018)

The evolving role of trade fairs in business: A systematic literature review and a research agenda

Industrial Marketing Management, 73, 154–170 DOI

Simões, C , & Sebastiani, R (2017)

The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry

Business Ethics Quarterly, 27(3), 423–453 DOI

Sousa, B , Casais, B , Malheiro, A , & Simões, C (2017)

A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago

Revista Turismo & Desenvolvimento, 1(27/28), 789-800 DOI

Sarmento, M L , Farhangmehr, M , & Simões, C (2015)

Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?

Journal of Convention and Event Tourism, 16(4), 273–297 DOI

Sarmento, M L , Simões, C , & Farhangmehr, M (2015)

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Industrial Marketing Management, 44, 131–141 DOI

Soares, A M , Simões, C (2015)

Applying to Higher Education: The Role of Information Sources

In: Campbell, C (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability (pp 312-317) Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, Cham DOI

Dibb, S , Simões, C , & Wensley, R (2014)

Establishing the scope of marketing practice: Insights from practitioners

European Journal of Marketing, 48(1/2), 380-404 DOI

Sarmento, M , Simões, C , & Farhangmehr, M (2014)

B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

In Field Guide to Case Study Research in Business-to-business Marketing and Purchasing, (pp 167-189) Advances in Business Marketing and Purchasing, Vol 21 Emerald Group Publishing Limited, Bingley DOI

Lages, C R , Simões, C , Fisk, R P , & Kunz, W H (2013)

Knowledge dissemination in the global service marketing community

Managing Service Quality, 23(4), 272–290 DOI

da Silveira, C , Lages, C , & Simões, C (2013)

Reconceptualizing brand identity in a dynamic environment

Journal of Business Research, 66(1), 28–36 DOI

Perin, M G , Sampaio, C H , Simões, C , & de Pólvora, R P (2012)

Modeling antecedents of student loyalty in higher education

Journal of Marketing for Higher Education, 22(1), 101–116 DOI

Sampaio, C H , Perin, M G , Simões, C M N , & Kleinowski, H (2012)

Students' trust, value and loyalty: Evidence from higher education in Brazil

Journal of Marketing for Higher Education, 22(1), 83–100 DOI

Simões, C , & Mason, K J (2012)

Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity

European Journal of Marketing, 46(5), 684–711 DOI

Sampaio, C H , Simões, C , Perin, M G , & Almeida, A (2011)

Marketing metrics: Insights from Brazilian managers

Industrial Marketing Management, 40(1), 8–16 DOI

Simões, C M N , & Soares, A M (2010)

Applying to higher education: Information sources and choice factors

Studies in Higher Education, 35(4), 371–389 DOI

Sousa, B , & Simões, C (2010)

Comportamento e Perfil do Consumidor de Turismo de Nichos

Tékhne - Review of Applied Management Studies, VIII(14), 137–146 DOI

Simões, C (2008)

Establishing Main Vectors for Urban Product Positioning

Revista De Turismo e Desenvolvimento, 9, 78–90 DOI

Melewar, T C , Bassett, K , & Simões, C (2006)

The role of communication and visual identity in modern organisations

Corporate Communications: An International Journal, 11(2), 138–147 DOI

Parente, L , Simões, C , & Pinho, J C (2006)

A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida

Revista Portuguesa De Marketing, 18(1), 11–21 DOI

Pereira, V , Bessa, F , & Simões, C (2005)

O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração

Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146 DOI

Simões, C , Dibb, S , & Fisk, R P (2005)

Managing corporate identity: An internal perspective

Journal of the Academy of Marketing Science, 33(2), 153–168 DOI

Farhangmehr, M , & Simões, C (1999)

Factors affecting hotel industry development in Portugal

Journal of Hospitality Marketing and Management, 6(1), 23–46 DOI

Mais publicações

Projectos

Governance best practices in the Foundational Sector

Financiamento: Centro Português de Fundações

Duração: 2021-06-26 - 2021-11-26

Researchers and Team

Investigador responsável

Lúcia Lima Rodrigues

Equipa

Cláudia Simões
Paulo Mourão
Isabel Macedo

O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem

Financiamento: Universidade do Minho

Duração: 2018-02-02 - 2020-03-31

Researchers and Team

Equipa

Joaquim Silva
Marco Escadas
Cláudia Simões
Júlia Maria Simões Dias Barata de Tovar Ayres de Campos
Luciana Peixoto
Anabela Tereso
Isabel Aguiar Pinto Mina
Filomena Maria de Oliveira Soares
Cacilda Moura
Cristina Alexandra Aguiar
Maria Antónia Forjaz
Maria Paula Trigueiros Cunha
Sílvia Araújo
Rui Oliveira

Ensino

Marketing de Serviços Doutoramento

Projecto de Tese Doutoramento

Pessoas

Cláudia Simões

Campus de Gualtar - Edificio 8 - 3.08

Sobre

Publicações

Corporate Responsibility, Sustainability and Markets

Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective

Co-creating CSR Value Between Firms and Employees: An Abstract

Perspectives on Corporate Responsibility, Sustainability and Markets

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals

Customer orientation and financial performance relationship: The mediating role of innovative capability

Trade fairs as engagement platforms: the interplay between physical and virtual touch points

NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships

Organizational culture in higher education branding: Branding the core values and beliefs

Corporate Identity and Branding

The evolving role of trade fairs in business: A systematic literature review and a research agenda

The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry

A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago

Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Applying to Higher Education: The Role of Information Sources

Establishing the scope of marketing practice: Insights from practitioners

B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach

Knowledge dissemination in the global service marketing community

Reconceptualizing brand identity in a dynamic environment

Modeling antecedents of student loyalty in higher education

Students' trust, value and loyalty: Evidence from higher education in Brazil

Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity

Marketing metrics: Insights from Brazilian managers

Applying to higher education: Information sources and choice factors

Comportamento e Perfil do Consumidor de Turismo de Nichos

Establishing Main Vectors for Urban Product Positioning

The role of communication and visual identity in modern organisations

A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida

O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração

Managing corporate identity: An internal perspective

Factors affecting hotel industry development in Portugal

Mais publicações

Projectos

Governance best practices in the Foundational Sector

Researchers and Team

Investigador responsável

Equipa

O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem

Researchers and Team

Equipa

Ensino

ODS

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