Pessoas

- Membros integrados
Cláudia Simões
Doutoramento em Estudos Industriais e Empresariais Universidade de WarwickPublicações
Corporate Responsibility, Sustainability and Markets
Palgrave MacMillan DOIEstablishing the boundaries of brand co-creation
In S Markovic, R Jones, S von Wallpach, & A Lindgreen (Eds) Research Handbook on Brand Co-Creation : Theory, Practice and Ethical Implications Cheltenham : Edward Elgar Publishing DOIReconceptualizing Corporate Brand Identity from a Co-Creational Perspective
In Iglesias, O , Ind, N & Schultz , M (Eds ) The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOICo-creating CSR Value Between Firms and Employees: An Abstract
In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOIUnderstanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees
The International Journal of Human Resource Management, 31(21), 2737–2760 DOICustomer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Journal of Marketing, 84(4), 45–66 DOICustomer orientation and financial performance relationship: The mediating role of innovative capability
Gestao e Producao, 27(4) DOIProjectos
O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem
Financiamento: Universidade do Minho
Duração: 2018-02-02 - 2020-03-31