People
- Associate Researcher
Cláudia Simões
Ph.D in Industrial and Business Studies University of WarwickAbout
Publications
From organizational ambidexterity to organizational performance: The mediating role of value co-creation
Industrial Marketing Management, 118, 175-188 DOIDeterminants of consumers’ intention to visit green hotels: Combining psychological and contextual factors
Journal of Vacation Marketing DOICorporate Responsibility, Sustainability and Markets
Palgrave MacMillan DOIReconceptualizing Corporate Brand Identity from a Co-Creational Perspective
In Iglesias, O , Ind, N & Schultz , M (Eds ) The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOICo-creating CSR Value Between Firms and Employees: An Abstract
In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOIPerspectives on Corporate Responsibility, Sustainability and Markets
In C Simões, A Stancu, & G Grigore (Eds ), Palgrave Studies in Governance, Leadership and Responsibility (pp 1–5) Cham Switzerland: Palgrave MacMillan DOIUnderstanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees
The International Journal of Human Resource Management, 31(21), 2737–2760 DOICustomer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Journal of Marketing, 84(4), 45–66 DOICustomer orientation and financial performance relationship: The mediating role of innovative capability
Gestao e Producao, 27(4) DOITrade fairs as engagement platforms: the interplay between physical and virtual touch points
European Journal of Marketing, 53(9), 1782–1807 DOINewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships
Journal of Business Research, 102, 328–338 DOIOrganizational culture in higher education branding: Branding the core values and beliefs
In B Nguyen, T C Melewar, & J Hemsley-Brown (Eds ), Strategic Brand Management in Higher Education (1st ed , p 17) London: Routledge DOICorporate Identity and Branding
In M Saren (Ed ), Marketing Graffiti – The Writing on the Wall (2nd ed , pp 242–255) Routledge DOIThe evolving role of trade fairs in business: A systematic literature review and a research agenda
Industrial Marketing Management, 73, 154–170 DOIThe Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry
Business Ethics Quarterly, 27(3), 423–453 DOIA experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago
Revista Turismo & Desenvolvimento, 1(27/28), 789-800 DOIParticipating in Business-to-Business Trade Fairs: Does the Buying Function Matter?
Journal of Convention and Event Tourism, 16(4), 273–297 DOIApplying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes
Industrial Marketing Management, 44, 131–141 DOIApplying to Higher Education: The Role of Information Sources
In: Campbell, C (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability (pp 312-317) Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, Cham DOIEstablishing the scope of marketing practice: Insights from practitioners
European Journal of Marketing, 48(1/2), 380-404 DOIB2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach
In Field Guide to Case Study Research in Business-to-business Marketing and Purchasing, (pp 167-189) Advances in Business Marketing and Purchasing, Vol 21 Emerald Group Publishing Limited, Bingley DOIKnowledge dissemination in the global service marketing community
Managing Service Quality, 23(4), 272–290 DOIInforming a new business-to-business relationship: Corporate identity and the emergence of a relationship identity
European Journal of Marketing, 46(5), 684–711 DOIReconceptualizing brand identity in a dynamic environment
Journal of Business Research, 66(1), 28–36 DOIModeling antecedents of student loyalty in higher education
Journal of Marketing for Higher Education, 22(1), 101–116 DOIStudents' trust, value and loyalty: Evidence from higher education in Brazil
Journal of Marketing for Higher Education, 22(1), 83–100 DOIMarketing metrics: Insights from Brazilian managers
Industrial Marketing Management, 40(1), 8–16 DOIApplying to higher education: Information sources and choice factors
Studies in Higher Education, 35(4), 371–389 DOIComportamento e Perfil do Consumidor de Turismo de Nichos
Tékhne - Review of Applied Management Studies, VIII(14), 137–146 DOIEstablishing Main Vectors for Urban Product Positioning
Revista De Turismo e Desenvolvimento, 9, 78–90 DOIProjects
Boas práticas de governo do sector fundacional
Funding: Centro Português de Fundações
Duration: 2021-06-26 - 2021-11-26
O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem
Funding: Universidade do Minho
Duration: 2018-02-02 - 2020-03-31
Teaching
SDG
