Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract
Autores
Warning: array_multisort(): Array sizes are inconsistent in /var/www/html/wp-content/themes/eegnipe-child/templates/publication/single/default.php on line 30
Warning: array_multisort(): Array sizes are inconsistent in /var/www/html/wp-content/themes/eegnipe-child/templates/publication/single/default.php on line 31
Catherine da SilveiraCláudia Simões
Fonte
(2019) Developments in Marketing Science: Proceedings of the Academy of Marketing Science
