Pessoas

Sobre
Publicações
Jong, A , J L Schepers, J , R Lages, C , & Kadić-Maglajlić, S (2021)
The role of the service manager’s perceived career success in frontline employees’ learning processes and service improvement
Journal of Business Research, 134, 601–617 DOI
Perez-Vega, R , Kaartemo, V , Lages, C R , Razavi, N B , & Männistö, J (2021)
Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework
Journal of Business Research, 129, 902–910 DOI
Clark, M K , Lages, C R , & Hollebeek, L D (2020)
Friend or foe? Customer engagement's value-based effects on fellow customers and the firm
Journal of Business Research, 121, 549–556 DOI
Silva, G M , Coelho, F , Lages, C R , & Reis, M (2020)
Employee adaptive and proactive service recovery: a configurational perspective
European Journal of Marketing, 54(7), 1581–1607 DOI
Malhotra, N , Ashill, N , Lages, C R , & Homayounfard, A (2022)
Understanding the role of frontline employee felt obligation in services: 解读在服务领域一线员工中感知义务的作用
The Service Industries Journal, 42(11-12), 843-871 DOIEnsino
Estratégia e Marketing em Saúde
Mestrado
Fundamentos de Pesquisa de Marketing
Licenciatura
Gestão e Marketing do Serviço
Mestrado
Marketing de Serviços e Relacional
Licenciatura
Princípios de Empreendedorismo
Licenciatura
Princípios de Marketing
Mestrado