Pessoas
Sobre
Publicações
Temerak, M S , Zhang, R W , & Lages, C R (2023)
Observing customer stress and engagement: An intercultural perspective
Psychology & Marketing, 40(5), 910-925 DOI
Malhotra, N , Ashill, N , Lages, C R , & Homayounfard, A (2022)
Understanding the role of frontline employee felt obligation in services
The Service Industries Journal, 42(11-12), 843-871 DOI
de Jong, A , Schepers, J J , Lages, C R , & Kadić-Maglajlić, S (2021)
The role of the service manager's perceived career success in frontline employees’ learning processes and service improvement
Journal of Business Research, 134, 601-617 DOI
Perez-Vega, R , Kaartemo, V , Lages, C R , Razavi, N B , & Männistö, J (2021)
Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework
Journal of Business Research, 129, 902-910 DOI
Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)
Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees
The International Journal of Human Resource Management, 31(21), 2737–2760 DOIEnsino
Estratégia e Marketing em Saúde
Mestrado
Fundamentos de Pesquisa de Marketing
Licenciatura
Gestão e Marketing do Serviço
Mestrado
Marketing de Serviços e Relacional
Licenciatura
Princípios de Empreendedorismo
Licenciatura
Princípios de Marketing
Mestrado