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Cristiana Lages


Cristiana R. Lages is Assistant Professor at University of Minho. Previously, she was the Associate Director of the Service Management Lab and a researcher financed by Foundation for Science and Technology (Portugal) at CEGE, Universidade Católica Portuguesa, Portugal.

In the UK, Cristiana was Senior Research Manager at Elsevier (Oxford), Associate Professor at Henley Business School, University of Reading as well as Senior Lecturer in the faculty of Loughborough University School of Business and Economics and a Lecturer at Leeds University Business School. Cristiana has held visiting positions at National University of Singapore, Boston College, University of Cambridge, Nottingham University Business School China, Hanken School of Economics, among others. She holds a PhD from the University of Warwick, UK.

Cristiana has published papers in prestigious international journals, such as the Journal of Service Research, Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review, International Journal of Human Resource Management, reaching over 2200 citations.




Temerak, M S , Zhang, R W , & Lages, C R (2023)

Observing customer stress and engagement: An intercultural perspective

Psychology & Marketing, 40(5), 910-925 DOI
Malhotra, N , Ashill, N , Lages, C R , & Homayounfard, A (2022)

Understanding the role of frontline employee felt obligation in services

The Service Industries Journal, 42(11-12), 843-871 DOI
de Jong, A , Schepers, J J , Lages, C R , & Kadić-Maglajlić, S (2021)

The role of the service manager’s perceived career success in frontline employees’ learning processes and service improvement

Journal of Business Research, 134, 601-617 DOI
Perez-Vega, R , Kaartemo, V , Lages, C R , Razavi, N B , & Männistö, J (2021)

Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework

Journal of Business Research, 129, 902-910 DOI
Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

The International Journal of Human Resource Management, 31(21), 2737–2760 DOI


Estratégia e Marketing em Saúde Mestrado
Fundamentos de Pesquisa de Marketing Licenciatura
Gestão e Marketing do Serviço Mestrado
Marketing de Serviços e Relacional Licenciatura
Princípios de Empreendedorismo Licenciatura
Princípios de Marketing Mestrado