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Cristiana Lages

Sobre

Doutorada pela Universidade de Warwick, Reino Unido. Cristiana R. Lages é Professora Associada com Agregação na Universidade do Minho. Anteriormente, Cristiana foi vice-diretora do Service Management Lab (S.Lab) e investigadora financiada pela Fundação para a Ciência e Tecnologia (FCT) no CEGE, Universidade Católica Portuguesa, Portugal.

No Reino Unido, Cristiana foi Gestora na área de Investigacão na Elsevier (em Oxford), foi Professora Associada na Henley Business School, University of Reading e na Universidade de Loughborough, School of Business and Economics e ainda, exerceu como Professora Auxiliar na Universidade de Leeds, Business School. Cristiana deteve a posição de visiting fellow em diferentes universidades, nomeadamente National University of Singapore, Boston College, University of Cambridge, Nottingham University Business School China, e Hanken School of Economics.

Autora de vários artigos, Cristiana R. Lages publicou em prestigiadas revistas internacionais, por exemplo, Journal of Service Research, Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review, International Journal of Human Resource Management, e a sua investigação atingiu mais de 2200 citações.

 

Publicações

Kadić-Maglajlić, S , Lages, C R , & Pantano, E (2024) No time to lie: Examining the identity of pro-vaccination and anti-vaccination supporters through user-generated content Social Science & Medicine, 347 DOI
Mostafa, R B , Lages, C R , & Shaalan, A (2024)

The dark side of virtual agents: Ohhh no!

International Journal of Information Management, 75, 102721 DOI
De Jong, A , Schepers, J J , Lages, C R , & Kadić-Maglajlić, S (2021) The role of the service manager’s perceived career success in frontline employees’ learning processes and service improvement Journal of Business Research, 134, 601-617 DOI
Temerak, M S , Zhang, R W , & Lages, C R (2023)

Observing customer stress and engagement: An intercultural perspective

Psychology & Marketing, 40(5), 910-925 DOI
Malhotra, N , Ashill, N , Lages, C R , & Homayounfard, A (2022)

Understanding the role of frontline employee felt obligation in services

The Service Industries Journal, 42(11-12), 843-871 DOI
Perez-Vega, R , Kaartemo, V , Lages, C R , Razavi, N B , & Männistö, J (2021)

Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework

Journal of Business Research, 129, 902-910 DOI
Clark, M K , Lages, C R , & Hollebeek, L D (2020)

Friend or foe? Customer engagement's value-based effects on fellow customers and the firm

Journal of Business Research, 121, 549-556 DOI
Silva, G M , Coelho, F , Lages, C R , & Reis, M (2020)

Employee adaptive and proactive service recovery: a configurational perspective

European Journal of Marketing DOI
Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)

Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees

The International Journal of Human Resource Management, 31(21), 2737–2760 DOI
Marbach, J , Lages, C R , Nunan, D , & Ekinci, Y (2019)

Consumer engagement in online brand communities: the moderating role of personal values

European Journal of Marketing, 53(9), 1671-1700 DOI
Marbach, J , Razavi, N B , Lages, C R , & Hollebeek, L D (2019)

Positively and negatively valenced customer engagement: The constructs and their organizational consequences

In Handbook of Research on Customer Engagement Edward Elgar Publishing DOI
Coelho, F J , Lages, C R , & Sousa, C M P (2018)

Personality and the creativity of frontline service employees: linear and curvilinear effects

The International Journal of Human Resource Management, 29(17), 2580-2607 DOI
Mostafa, R , & Lages, C R (2017)

Service Recovery Strategies and Perceived Justice: The Moderating Role of Psychological Contract Violation

In: Campbell, C L (eds) The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, Cham DOI
Marbach, J , Lages, C R , & Nunan, D (2016)

Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

Journal of Marketing Management, 32(5-6), 502-525 DOI
Mostafa, R B , Lages, C R , Shabbir, H A , & Thwaites, D (2015)

Corporate Image: A Service Recovery Perspective

Journal of Service Research, 18(4), 468–483 DOI
Lages, C R , Pfajfar, G , & Shoham, A (2015)

Challenges in conducting and publishing research on the middle east and Africa in leading journals

International Marketing Review, 32(1), 52–77 DOI
Battisti, G , Dwivedi, Y K , Kuah, A T H , & Lages, C (2014)

Service Measurement and Definition: Challenges and Limitations

In K Haynes, & I Grugulis (eds), Managing Services: Challenges and Innovation Oxford Academic DOI
Abrantes, J L , Seabra, C R , Lages, C , & Jayawardhena, C (2013)

Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)

European Journal of Marketing, 47(7), 1067–1088 DOI
Mostafa, R , Lages, C R , & Sääksjärvi, M (2014)

The CURE scale: a multidimensional measure of service recovery strategy

Journal of Services Marketing, 28(4), 300-310 DOI
Lages, C R , Simões, C , Fisk, R P , & Kunz, W H (2013)

Knowledge dissemination in the global service marketing community

Managing Service Quality, 23(4), 272–290 DOI
Lages, C R , Pfajfar, G , & Shoham, A (2015)

Challenges in conducting and publishing research on the middle east and Africa in leading journals

International Marketing Review, 32(1), 52–77 DOI
Lages, L F , Abrantes, J L , & Lages, C R (2008)

The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets

International Marketing Review, 25(5), 584-600 DOI
Abrantes, J L , Seabra, C R , Lages, C , & Jayawardhena, C (2013)

Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)

European Journal of Marketing, 47(7), 1067–1088 DOI
Lages, C R , & Piercy, N F (2012)

Key drivers of frontline employee generation of ideas for customer service improvement

Journal of Service Research, 15(2), 215–230 DOI
Kuah, A , Battisti, G , Dwivedi, Y K , & Lages, C R (2010)

The Growth of Services: Towards a better understanding of service measurement, performance and innovation

Advanced institute of Management Research DOI
Lages, L F , Lages, C , & Lages, C R (2006)

Main Consequences of Prior Export Performance Results: An Exploratory Study of European Exporters

Journal of Euromarketing, 15(4), 57-75 DOI
Lages, L F , Lages, C , & Lages, C R (2005)

Bringing Export Performance Metrics into Annual Reports: The APEV Scale and the PERFEX Scorecard

Journal of International Marketing, 13(3), 79–104 DOI
Lages, C , Lages, C R , & Lages, L F (2005)

The RELQUAL scale: a measure of relationship quality in export market ventures

Journal of Business Research, 58(8), 1040-1048 DOI
Lages, L F , & Lages, C R (2004)

The STEP Scale: A Measure of Short-Term Export Performance Improvement

Journal of International Marketing, 12(1), 36-56 DOI

Ensino

Estratégia e Marketing em Saúde Mestrado
Fundamentos de Pesquisa de Marketing Licenciatura
Gestão e Marketing do Serviço Mestrado
Marketing de Serviços e Relacional Licenciatura
Princípios de Empreendedorismo Licenciatura
Princípios de Marketing Mestrado