Pessoas
- Membros integrados
Cláudia Simões
Doutoramento em Estudos Industriais e Empresariais Universidade de WarwickSobre
Publicações
Sarmento, M , Simões, C , & Lages, L F (2024)
From organizational ambidexterity to organizational performance: The mediating role of value co-creation
Industrial Marketing Management, 118, 175-188 DOI
Ferreira, S , Pereira, O , & Simões, C (2023)
Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors
Journal of Vacation Marketing DOI
Costa, A , Simões, C , & Perin, M (2023)
The Influence of Club Leadership in the Behavior and Attitudes of Soccer Club Supporters: An Abstract
In Academy of Marketing Science Annual Conference (pp 139-140) Cham: Springer Nature Switzerland DOI
Groh, M , & Simões, C (2020)
Comparing Product Policy’s Effectiveness for E-Commerce Companies: An Abstract
In Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (pp 611-612) Springer International Publishing DOI
Mangini, E R , Simões, C , & Urdan, A T (2020)
Value Co-Creation and Behavioral Consequences: Evidence from Brazilian Consumers: An Abstract
In Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference (pp 537-538) Springer International Publishing DOI
da Silveira, C , & Simões, C (2019)
Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract
In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp 19-20) Springer International Publishing DOI
Sarmento, M , & Simões, C (2019) Trade fairs, trade shows, and exhibitions: a literature review: an abstract In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp 227-227) Springer International Publishing
DOI
Smith, A M , Simões, C , Bakewell, C , & Wilson, F (2019)
A Cross-Cultural Exploration of Resource Misuse and Value (Co) destruction: An Abstract
In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp 863-864) Springer International Publishing DOI
Perin, M G , Simões, C , & Sampaio, C H (2019)
Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil: An Abstract
In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp 361-362) Springer International Publishing DOI
Sarmento, M , & Simões, C (2019)
Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract
In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp 853-853) Springer International Publishing DOI
Sousa, B , & Simões, C (2019) An approach on place attachment, involvement and behavioural intentions in Iberian marketing contexts: the case of Galicia-North Portugal Euroregion: an abstract In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp 617-617) Springer International Publishing
DOI
da Silveira, C , Simões, C , Dibb, S , & Lages, C (2017)
Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract)
In Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress (pp 643-644) Springer International Publishing DOI
Silva, J , & Simões, C (2016) Representing value co-creation as a practice of consumption: Customers’ perspectives and actions In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp 115-116)
DOI
Singh, J , & Simões, C (2016) The impact of digital corporate branding on consumer-company identification In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp 635-636)
DOI
Simões, C , Perin, M G , & Singh, J (2016) Corporate brand representations in B2B companies’ websites In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp 259-260)
DOI
Simões, C , & Mason, K (2016) Artifacts of corporate identity in emerging business relationships In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp 349-350)
DOI
Simões, C (2016) Drivers and outcomes of corporate identity management In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p 102)
DOI
Simões, C , Singh, J , & Perin, M G (2015)
Corporate brand expressions in business-to-business companies’ websites: Evidence from Brazil and India
Industrial Marketing Management, 51, 59-68 DOI
Farhangmehr, M , & Simões, C (2015) Portuguese hoteliers' environmental concerns In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp 389-396)
DOI
Simões, C , & Dibb, S (2008)
Illustrations of the internal management of corporate identity
In Facets of Corporate Identity, Communication, and Reputation (pp 66-80) DOI
Simões, C , & Dibb, S (2001)
Rethinking the brand concept: New brand orientation
Corporate Communications: An International Journal, 6(4), 217-224 DOI
Simões, C , Stancu, A , & Grigore, G (2022)
Corporate Responsibility, Sustainability and Markets
Palgrave MacMillan DOI
da Silveira, C , & Simões, C (2022)
Reconceptualizing Corporate Brand Identity from a Co-Creational Perspective
In Iglesias, O , Ind, N & Schultz , M (Eds ) The Routledge Companion to Corporate Branding (pp 131-148) Routledge DOI
Pereira, O , & Simões, C (2022)
Co-creating CSR Value Between Firms and Employees: An Abstract
In Academy of Marketing Science Annual Conference (pp 407-408) Springer, Cham DOI
Simões, C , Stancu, A , & Grigore, G (2022)
Perspectives on Corporate Responsibility, Sustainability and Markets
In C Simões, A Stancu, & G Grigore (Eds ), Palgrave Studies in Governance, Leadership and Responsibility (pp 1–5) Cham Switzerland: Palgrave MacMillan DOI
Lages, C R , Piercy, N F , Malhotra, N , & Simões, C (2020)
Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees
The International Journal of Human Resource Management, 31(21), 2737–2760 DOI
Siebert, A , Gopaldas, A , Lindridge, A , & Simões, C (2020)
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals
Journal of Marketing, 84(4), 45–66 DOI
dos Santos, M J , Perin, M G , Simões, C , & Sampaio, C H (2020)
Customer orientation and financial performance relationship: The mediating role of innovative capability
Gestao e Producao, 27(4) DOI
Sarmento, M , & Simões, C (2019)
Trade fairs as engagement platforms: the interplay between physical and virtual touch points
European Journal of Marketing, 53(9), 1782–1807 DOI
Nobre, H , & Simões, C (2019)
NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships
Journal of Business Research, 102, 328–338 DOI
Simões, C (2019)
Organizational culture in higher education branding: Branding the core values and beliefs
In B Nguyen, T C Melewar, & J Hemsley-Brown (Eds ), Strategic Brand Management in Higher Education (1st ed , p 17) London: Routledge DOI
Simões, C (2018)
Corporate Identity and Branding
In M Saren (Ed ), Marketing Graffiti – The Writing on the Wall (2nd ed , pp 242–255) Routledge DOI
Sarmento, M , & Simões, C (2018)
The evolving role of trade fairs in business: A systematic literature review and a research agenda
Industrial Marketing Management, 73, 154–170 DOI
Simões, C , & Sebastiani, R (2017)
The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry
Business Ethics Quarterly, 27(3), 423–453 DOI
Sousa, B , Casais, B , Malheiro, A , & Simões, C (2017)
A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago
Revista Turismo & Desenvolvimento, 1(27/28), 789-800 DOI
Sarmento, M L , Farhangmehr, M , & Simões, C (2015)
Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?
Journal of Convention and Event Tourism, 16(4), 273–297 DOI
Sarmento, M L , Simões, C , & Farhangmehr, M (2015)
Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes
Industrial Marketing Management, 44, 131–141 DOI
Soares, A M , Simões, C (2015)
Applying to Higher Education: The Role of Information Sources
In: Campbell, C (eds) Marketing in Transition: Scarcity, Globalism, & Sustainability (pp 312-317) Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, Cham DOI
Dibb, S , Simões, C , & Wensley, R (2014)
Establishing the scope of marketing practice: Insights from practitioners
European Journal of Marketing, 48(1/2), 380-404 DOI
Sarmento, M , Simões, C , & Farhangmehr, M (2014)
B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach
In Field Guide to Case Study Research in Business-to-business Marketing and Purchasing, (pp 167-189) Advances in Business Marketing and Purchasing, Vol 21 Emerald Group Publishing Limited, Bingley DOI
Lages, C R , Simões, C , Fisk, R P , & Kunz, W H (2013)
Knowledge dissemination in the global service marketing community
Managing Service Quality, 23(4), 272–290 DOI
da Silveira, C , Lages, C , & Simões, C (2013)
Reconceptualizing brand identity in a dynamic environment
Journal of Business Research, 66(1), 28–36 DOI
Perin, M G , Sampaio, C H , Simões, C , & de Pólvora, R P (2012)
Modeling antecedents of student loyalty in higher education
Journal of Marketing for Higher Education, 22(1), 101–116 DOI
Sampaio, C H , Perin, M G , Simões, C M N , & Kleinowski, H (2012)
Students' trust, value and loyalty: Evidence from higher education in Brazil
Journal of Marketing for Higher Education, 22(1), 83–100 DOI
Simões, C , & Mason, K J (2012)
Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity
European Journal of Marketing, 46(5), 684–711 DOI
Sampaio, C H , Simões, C , Perin, M G , & Almeida, A (2011)
Marketing metrics: Insights from Brazilian managers
Industrial Marketing Management, 40(1), 8–16 DOI
Simões, C M N , & Soares, A M (2010)
Applying to higher education: Information sources and choice factors
Studies in Higher Education, 35(4), 371–389 DOI
Sousa, B , & Simões, C (2010)
Comportamento e Perfil do Consumidor de Turismo de Nichos
Tékhne - Review of Applied Management Studies, VIII(14), 137–146 DOI
Simões, C (2008)
Establishing Main Vectors for Urban Product Positioning
Revista De Turismo e Desenvolvimento, 9, 78–90 DOI
Melewar, T C , Bassett, K , & Simões, C (2006)
The role of communication and visual identity in modern organisations
Corporate Communications: An International Journal, 11(2), 138–147 DOI
Parente, L , Simões, C , & Pinho, J C (2006)
A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida
Revista Portuguesa De Marketing, 18(1), 11–21 DOI
Pereira, V , Bessa, F , & Simões, C (2005)
O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração
Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146 DOI
Simões, C , Dibb, S , & Fisk, R P (2005)
Managing corporate identity: An internal perspective
Journal of the Academy of Marketing Science, 33(2), 153–168 DOI
Farhangmehr, M , & Simões, C (1999)
Factors affecting hotel industry development in Portugal
Journal of Hospitality Marketing and Management, 6(1), 23–46 DOIProjectos
Governance best practices in the Foundational Sector
Financiamento: Centro Português de Fundações
Duração: 2021-06-26 - 2021-11-26
O impacto das inovações pedagógicas através do usos de sistemas digitais na qualidade do ensino-aprendizagem
Financiamento: Universidade do Minho
Duração: 2018-02-02 - 2020-03-31
Ensino
Marketing de Serviços
Doutoramento
Projecto de Tese
Doutoramento
ODS
