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European football in the eyes of consumers

Orador convidado

Anthony Macedo (Universidade do Aveiro)

Local

Sala -1.26 EEG & Online

Data

Início27.10.2021 11:00Fim27.10.2021 12:00

Tipo de inscrição

Online via E-mail

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Resumo do evento

The polarization of wealth and talent within and between European football leagues has been growing for some decades now. However, despite the regulator (UEFA) not being blameless, protests by football fans have been scarce and much less severe than, for example, against the creation of a breakaway league grouping some of the top clubs (European Super League). Therefore, this raises the question of what the determinants of European football demand are. This study aims to estimate that using survey data on consumers’ evaluation of European football competitions (Big-5 European leagues, Portuguese league, and Champions League). The results suggest that demand increases for most competitions with the consumer’s level of interest, the accessibility to the matches, and the consumer being fan of a club playing in that competition. Perception of competitive balance by consumers has not a statistically significant effect on demand, which corroborates with some of the literature rejecting the outcome uncertainty hypothesis for football. On the other hand, the perception of quality of game played has a positive impact for the demand of certain competitions. Finally, it is found that the country of residence and historical bonds with a country influence demand.