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  • Full member

Rosa Branca Esteves

Ph.D in Economics University of Oxford
rbranca@eeg.uminho.pt

Campus de Gualtar - Edificio 8 - 1.09

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About

Rosa Branca Esteves holds a PhD in Economics from the University of Oxford in 2005. Currently, she holds the position of Full Professor of Economics at the School of Economics and Management of the University of Minho (EEG|UM), where she also serves as the Director of the PhD in Economics program. She possesses extensive teaching and research expertise in the fields of game theory, industrial organization, and microeconomics. Her current research focuses on investigating data-driven business strategies, such as price discrimination, advertising, and mergers, and assessing their implications for welfare and policy intervention.

Rosa has published several articles in prestigious journals, including Marketing Science, Journal of Industrial Economics, International Journal of Industrial Organization, and Journal of Economics and Management Strategy. Her work has been recognized with awards such as the Young Economist Research Award from the European Association for Research in Industrial Economics in 2006, the International Journal of Industrial Organization Best-paper Award in 2015, and the EEG|UM Research Prize in 2017. Rosa has supervised several PhD and Master’s students. She has actively engaged in management activities to further the mission of EEG|UM, serving as Director of the Economics Department, Director of the Economics Degree, and Director of the Economics Master’s Degree.

 

 

Publications

Esteves, R -B , & Carballo-Cruz, F (2023)

Can data openness unlock competition when an incumbent has exclusive data access for personalized pricing?

Information Economics and Policy, 64(101046) DOI
Esteves, R B

Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can

International Journal of Industrial Organization, 85(102874) DOI
Esteves, R -B , Liu, Q , & Shuai, J (2021)

Behavior-Based Price Discrimination with Non-Uniform Distribution of Consumer Preferences

(No 4) Universidade do Minho, NIPE DOI
Esteves, R B , & Shuai, J (2022)

Personalized pricing with a price sensitive demand

Economics Letters, 213, 110396 DOI
Esteves, R B , & Resende, J (2016)

Competitive targeted advertising with price discrimination

Marketing Science, 35(4), 576–587 DOI
Esteves, R B , & Vasconcelos, H (2015)

Price Discrimination under Customer Recognition and Mergers

Journal of Economics and Management Strategy, 24(3), 523–549 DOI
Esteves, R B (2014)

Behavior-based price discrimination with retention offers

Information Economics and Policy, 27(1), 39–51 DOI
Esteves, R B (2014)

Price Discrimination with Private and Imperfect Information

Scandinavian Journal of Economics, 116(3), 766–796 DOI
Esteves, R B , & Reggiani, C (2014)

Elasticity of demand and behaviour-based price discrimination

International Journal of Industrial Organization, 32(1), 46–56 DOI
Esteves, R B (2010)

Pricing with customer recognition

International Journal of Industrial Organization, 28(6), 669–681 DOI
Esteves, R B (2009)

Customer poaching and advertising

Journal of Industrial Economics, 57(1), 112–146 DOI
Esteves, R B (2009)

Customer poaching and advertising

Journal of Industrial Economics, 57(1), 112–146 DOI
Esteves, R B (2009)

Price discrimination with partial information: Does it pay off?

Economics Letters, 105(1), 28–31 DOI

Projects

MOBAE - Cadeia de Valor da Mobilidade Avançada e Estendida na Galiza e Norte de Portugal

Funding: Comissão de Coordenação e Desenvolvimento Regional do Norte | CCDR-N

Duration: 2019-06-01 - 2022-07-31

Dinâmicas Concorrenciais e Inovação no Modelo de Negócio na Era Digital: teorias e aplicações

Funding: Autoridade de Gestão do Programa Operacional Regional do Norte 2020

Duration: 2018-07-03 - 2021-07-02

Competition Issues in the Age of Big Data

Funding: Fundação para a Ciência e Tecnologia

Duration: 2016-05-01 - 2019-10-30

Building a Sustainable Approach to the Dual Vocational Training System in Portugal, Spain and Germany

Funding: Comissão Europeia

Duration: 2014-11-01 - 2016-10-30

Behaviour-Based Price Discrimination in Multiproduct Markets

Funding: Fundação para a Ciência e Tecnologia

Duration: 2014-03-01 - 2015-03-31

The german dual system of vocational training: potencialities and problems of its transfer to the portuguese system of vocational training

Funding: Programa Operacional de Apoio Técnico do Fundo Social Europeu

Duration: 2013-10-01 - 2015-03-30

The Welfare Effects of Bundled Discounts in Oligopoly

Funding: Fundação para a Ciência e Tecnologia

Duration: 2011-01-01 - 2013-12-31

Política de concorrência nos mercados eletrónicos e dos media

Funding: Fundação para a Ciência e Tecnologia

Duration: 2010-01-01 - 2012-12-31

New Insights on the Economics of Customer Recognition and Behaviour-Based Price Discrimination

Funding: Fundação para a Ciência e Tecnologia

Duration: 2008-01-01 - 2011-07-31

Teaching

Cálculo para a Economia e Gestão Licenciatura
Desenvolvimento Sustentável e Transformação Digital Mestrado
Jogos e Comportamento Estratégico Licenciatura
Tópicos Avançados de Economia Industrial Doutoramento

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