Corporate Brand Representations in B2B Companies’ Websites . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
The Impact of Digital Corporate Branding on Consumer-Company Identification . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Representing Value Co-creation as a Practice of Consumption: Customers’ Perspectives and Actions . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Complexity of Dyadic Gift-Giving Forms: A New Framework . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract) . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Boosting Public-Private Partnership in Infrastructure: PPP Expansion in Colombia . The Emerald Handbook of Public-Private Partnerships in Developing and Emerging Economies: Perspectives on Public Policy, Entrepreneurship and Poverty
Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
