Maria Teresa Heath, Caroline Tynan & Christine T. Ennew. Self-gift giving: Understanding consumers and exploring brand messages . Journal of Marketing Communications
Maria Teresa Heath & Andreas Chatzidakis. The transformative potential of marketing from the consumers’ point of view . Journal of Consumer Behaviour
Maria Teresa Heath & Andreas Chatzidakis. ‘Blame it on marketing’: Consumers’ views on unsustainable consumption . International Journal of Consumer Studies
Maria Teresa Heath, Caroline Tynan, & Christine Ennew. Accounts of self-gift giving: nature, context and emotions . European Journal of Marketing
Maria Teresa Heath, Lisa O’Malley, Matthew Heath & Vicky Story. Caring and Conflicted: Mothers’ Ethical Judgments about Consumption . Journal of Business Ethics
Maria Teresa Heath & Matthew Heath. Once upon a time there was a consumer…: stories of magic and the magic of stories . Journal of Marketing Management
Maria Teresa Heath, Robert Cluley & Lisa O’Malley. Beating, ditching and hiding: consumers’ everyday resistance to marketing . Journal of Marketing Management
Samanthika Gallage, Maria Teresa Heath, & Caroline Tynan. Sustaining Behavioural Change: the Power of Positive Emotions.
Darren Kelsey, Natalia Yannopoulou, Andrea Whittle, Maria Teresa Heath, Artyom Golossenko, & Ana Maria Soares. The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising . Marketing Theory
