PublicaçõesHomepagePublicaçõesInforming a new business-to-business relationship: Corporate identity and the emergence of a relationship identity 2012 Artigos em revistas Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity Autores Katy J. MasonCláudia Simões Fonte (2012) European Journal of Marketing , 46 PartilharFacebookTwitterLinkedin