Resumo do evento

Bio: 

Since 2018 Ad (“Addy”) de Jong has been a Professor of Marketing at the Department of Marketing at Copenhagen Business School. He obtained a M.Sc. in Psychometrics at the University of Leiden (1993-1998, The Netherlands) and has a Ph.D. from the School of Economics & Business Administration at the University of Maastricht (1998-2003, The Netherlands). He then worked at Eindhoven University of Technology (2003-2014, The Netherlands) as a Postdoctoral Researcher, Assistant Professor, and Associate Professor, respectively. In 2014 he was appointed as a Professor of Marketing at Aston Business School (2014-2017, United Kingdom). His research focuses on: frontline marketing, frontline employees, personal selling and sales management, selling innovations, service marketing and management, service innovation, value-based selling, gamification, circular economics, marketing research methods, multilevel analysis. Ad de Jong is Associate Editor of the Journal of Service Research and serves on the editorial review boards, of Industrial Marketing Management, and the Journal of Personal Selling & Sales Management. He has published in various journals including Management Science, the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Management, the Journal of Service Research, Industrial Marketing Management, the Journal of Retailing, the International Journal of Research in Marketing, the Journal of Management Studies, the Journal of Product Innovation Management, the British Journal of Management, the European Journal of Marketing, Marketing Letters, the Journal of Business Research etc.

Abstract

Publishing in the top-marketing journals is a challenging and rigorous process. Ad de Jong’s How-To-Publish research seminar aims to provide inside into the black box of the review process with focus on how to prepare for journal submission and how to reply to the reviewers’ comments. Reviewers provide feedback, suggestions, and criticisms, which can require researchers to revise and improve their work before publication. But how to properly address all of this? The review process itself can be time-consuming and arduous. It often involves multiple rounds of revisions and resubmissions, which can extend the publication timeline significantly. Researchers must carefully address reviewers’ comments and concerns, ensuring their work meets the journal’s standards.

To join the webinar, click on the link: https://videoconf-colibri.zoom.us/j/99158126585

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