Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
A Cross-Cultural Exploration of Resource Misuse and Value (Co) destruction: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Value Co-Creation and Behavioral Consequences: Evidence from Brazilian Consumers: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Comparing Product Policy’s Effectiveness for E-Commerce Companies: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Definition and evolution of creative tourism: How can it contribute to the sustainability of territories? . Creative Tourism and Sustainable Territories: Insights from Southern Europe
Visitors’ Satisfaction and Loyalty toward Protected Areas: Exploring the Role of Motivations and Perceived Quality . Leisure Sciences
Towards Sustainable Tourism Development in a Small Protected Area: Mapping Stakeholders’ Perceptions in the Alvão Natural Park, Portugal . Tourism Planning and Development
