Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract) . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
International counterfeiting in the European Union: A host country approach . Contemporary Euromarketing: Entry and Operational Decision Making
Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Interactions with Existing and Potential Customers: The Role of Physical and Virtual Trade Fairs: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Insights into the Relationship between Entrepreneurial Orientation and Performance: Evidence from Brazil: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
A Cross-Cultural Exploration of Resource Misuse and Value (Co) destruction: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Value Co-Creation and Behavioral Consequences: Evidence from Brazilian Consumers: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
