Personality and the Creativity of Frontline Service Employees: Exploring Quadratic and Moderating Effects . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Drivers and Outcomes of Corporate Identity Management . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Corporate Brand Representations in B2B Companies’ Websites . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Complexity of Dyadic Gift-Giving Forms: A New Framework . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Artifacts of Corporate Identity in Emerging Business Relationships . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Who Are the Gift Receivers? A Dynamic Gift-Giving Network: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Brand Identity in a Context of Cocreation: When Consumers Drive Brand Identity Changes (An Abstract) . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
International counterfeiting in the European Union: A host country approach . Contemporary Euromarketing: Entry and Operational Decision Making
Trade Fairs, Trade Shows, and Exhibitions: A Literature Review: An Abstract . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
