Illustrations of the internal management of corporate identity . Facets of Corporate Identity, Communication, and Reputation
Self-Gift giving in China and the UK: Collectivist versus individualist orientations . Multicultural Perspectives in Customer Behaviour
Organizational Trust and Knowledge Sharing in Portuguese Technological Enterprises . Transfer and Management of Knowledge
Shaping Tourism Destination’s Image . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Portuguese Hoteliers Environmental Concerns . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
The Relationship Between Personality and the Creativity of Frontline Employees: Evidence from Services . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
The Impact of Digital Corporate Branding on Consumer-Company Identification . Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Representing Value Co-creation as a Practice of Consumption: Customers’ Perspectives and Actions . Developments in Marketing Science: Proceedings of the Academy of Marketing Science