Cláudio Hoffmann Sampaio, Cláudia Simões, Marcelo Gattermann Perin & Alessandro Almeida. Marketing metrics: Insights from Brazilian managers . Industrial Marketing Management
Cláudia Simões & Katy J. Mason. Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity . European Journal of Marketing
Claudio Hoffmann Sampaio, Marcelo Gattermann Perin, Cláudia Simões & Hamilton Kleinowski. Students’ trust, value and loyalty: Evidence from higher education in Brazil . Journal of Marketing for Higher Education
Marcelo Gattermann Perin, Claudio Hoffmann Sampaio, Cláudia Simões & Rosiane Pólvora de Pólvora. Modeling antecedents of student loyalty in higher education . Journal of Marketing for Higher Education
Catherine da Silveira, Carmen Lages, & Cláudia Simões. Reconceptualizing brand identity in a dynamic environment . Journal of Business Research
Cristiana Lages, Cláudia Simões, Raymond P. Fisk, & Werner H. Kunz. Knowledge dissemination in the global service marketing community . Managing Service Quality: An International Journal
Maria de Lurdes Sarmento, Cláudia Simões, & Minoo Farhangmehr. B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach .
Sally Dibb, Cláudia Simões & Robin Wensley. Establishing the scope of marketing practice: Insights from practitioners . European Journal of Marketing
Maria de Lurdes Sarmento, Cláudia Simões, & Minoo Farhangmehr. Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes . Industrial Marketing Management
